505 Southwestern vs Tatemada · Bay Area shelf head-to-head
505 Southwestern and Tatemada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tatemada carries more Brand PowerTatemada is in more Bay Area grocersTatemada fields the deeper lineup
505 Southwestern
Tatemada
15
brand power
28
4
products
8
2
categories
3
1
grocers
4
$5.04
avg price
$8.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 505 Southwestern▭ Tatemada
Distribution · 30% of score4·17
5
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 505 Southwestern
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 505 Southwestern · 0
no exclusive doors — everywhere 505 Southwestern is, Tatemada is too.
only Tatemada · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 505 Southwestern · Tatemada
