A Dozen Cousins vs Westbrae Natural · Bay Area shelf head-to-head
A Dozen Cousins and Westbrae Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Westbrae Natural is in more Bay Area grocersWestbrae Natural fields the deeper lineupA Dozen Cousins sits further up the premium end
A Dozen Cousins
Westbrae Natural
41
brand power
45
12
products
15
6
categories
2
9
subcategories
9
8
grocers
15
46.1¢
price per oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Dozen Cousins▭ Westbrae Natural
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans4 vs 12 SKUs
1% of shelf
only A Dozen Cousins
only Westbrae Natural
no top category A Dozen Cousins doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Dozen Cousins · 1
only Westbrae Natural · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Dozen Cousins · Westbrae Natural
