A L’olivier vs Sonomic · Bay Area shelf head-to-head
A L’olivier and Sonomic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonomic is in more Bay Area grocers
A L’olivier
Sonomic
14
brand power
12
3
products
2
1
categories
1
3
subcategories
2
2
grocers
3
$25.59
avg price
$18.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A L’olivier▭ Sonomic
Distribution · 30% of score8·13
A
S
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A L’olivier
no top category Sonomic doesn’t also play in.
only Sonomic
no top category A L’olivier doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only A L’olivier · 2
only Sonomic · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A L’olivier · Sonomic