A-sha vs Sapporo · Bay Area shelf head-to-head
A-sha and Sapporo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sapporo carries more Brand PowerSapporo is in more Bay Area grocersA-sha sits further up the premium end
A-sha
Sapporo
35
brand power
40
18
products
20
3
categories
3
5
subcategories
6
5
grocers
10
77.8¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A-sha▭ Sapporo
Distribution · 30% of score21·42
A
S
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score78·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sapporo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A-sha · Sapporo
