A2 Milk vs Parmalat · Bay Area shelf head-to-head
A2 Milk and Parmalat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A2 Milk carries more Brand PowerA2 Milk is in more Bay Area grocersA2 Milk fields the deeper lineup
A2 Milk
Parmalat
30
brand power
9
7
products
2
2
categories
1
3
subcategories
1
9
grocers
1
$6.76
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A2 Milk▭ Parmalat
Distribution · 30% of score38·4
P
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A2 Milk
only Parmalat
no top category A2 Milk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A2 Milk · 8
only Parmalat · 0
no exclusive doors — everywhere Parmalat is, A2 Milk is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A2 Milk · Parmalat