Abokichi vs Mae Ploy · Bay Area shelf head-to-head
Abokichi and Mae Ploy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mae Ploy carries more Brand PowerMae Ploy is in more Bay Area grocersMae Ploy fields the deeper lineupAbokichi sits further up the premium end
Abokichi
Mae Ploy
12
brand power
20
2
products
6
1
categories
1
1
subcategories
2
3
grocers
6
$18.74
avg price
$6.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abokichi▭ Mae Ploy
Distribution · 30% of score13·25
A
M
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abokichi
no top category Mae Ploy doesn’t also play in.
only Mae Ploy
no top category Abokichi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abokichi · Mae Ploy