Acqua Panna vs Fiji · Bay Area shelf head-to-head
Acqua Panna and Fiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiji carries more Brand PowerFiji is in more Bay Area grocersAcqua Panna sits further up the premium end
Acqua Panna
Fiji
28
brand power
37
6
products
8
1
categories
1
1
subcategories
2
9
grocers
14
16.5¢
price per fl oz
10.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acqua Panna▭ Fiji
Distribution · 30% of score38·58
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acqua Panna
no top category Fiji doesn’t also play in.
only Fiji
no top category Acqua Panna doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acqua Panna · 1
only Fiji · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acqua Panna · Fiji
