Acquerello vs Koda Farms · Bay Area shelf head-to-head
Acquerello and Koda Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koda Farms carries more Brand PowerKoda Farms is in more Bay Area grocersAcquerello sits further up the premium end
Acquerello
Koda Farms
13
brand power
26
5
products
7
1
categories
3
1
subcategories
4
2
grocers
7
71.5¢
price per oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acquerello▭ Koda Farms
Distribution · 30% of score8·29
A
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acquerello
no top category Koda Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acquerello · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acquerello · Koda Farms