Actual Veggies vs Boca · Bay Area shelf head-to-head
Actual Veggies and Boca, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Actual Veggies carries more Brand PowerActual Veggies is in more Bay Area grocersActual Veggies fields the deeper lineupActual Veggies sits further up the premium end
Actual Veggies
Boca
35
brand power
20
12
products
4
2
categories
1
8
grocers
7
$8.39
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Actual Veggies▭ Boca
Distribution · 30% of score33·29
B
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Actual Veggies
only Boca
no top category Actual Veggies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Actual Veggies · 5
only Boca · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Actual Veggies · Boca
