Adams vs Pbfit · Bay Area shelf head-to-head
Adams and Pbfit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pbfit carries more Brand PowerAdams is in more Bay Area grocersPbfit fields the deeper lineupPbfit sits further up the premium end
Adams
Pbfit
20
brand power
25
4
products
7
1
categories
3
8
grocers
3
$6.26
avg price
$15.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Adams▭ Pbfit
Distribution · 30% of score33·13
A
P
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Adams
no top category Pbfit doesn’t also play in.
only Pbfit
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Adams · 6
only Pbfit · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Adams · Pbfit
