Aedan Fermented Foods vs Marukome · Bay Area shelf head-to-head
Aedan Fermented Foods and Marukome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aedan Fermented Foods carries more Brand PowerAedan Fermented Foods is in more Bay Area grocers
Aedan Fermented Foods
Marukome
20
brand power
7
5
products
4
1
categories
2
2
subcategories
2
4
grocers
2
$17.85
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aedan Fermented Foods▭ Marukome
Distribution · 30% of score17·8
A
M
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aedan Fermented Foods
no top category Marukome doesn’t also play in.
only Marukome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aedan Fermented Foods · 3
only Marukome · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aedan Fermented Foods · Marukome