Agostino Recca vs Crown Prince · Bay Area shelf head-to-head
Agostino Recca and Crown Prince, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince is in more Bay Area grocersCrown Prince fields the deeper lineupAgostino Recca sits further up the premium end
Agostino Recca
Crown Prince
34
brand power
34
6
products
13
2
categories
1
2
subcategories
7
13
grocers
14
$3.59
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Agostino Recca▭ Crown Prince
Distribution · 30% of score54·58
A
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Agostino Recca
only Crown Prince
no top category Agostino Recca doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Agostino Recca · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Agostino Recca · Crown Prince
