Agrisicilia vs Good Good · Bay Area shelf head-to-head
Agrisicilia and Good Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Good carries more Brand PowerGood Good is in more Bay Area grocersGood Good fields the deeper lineupAgrisicilia sits further up the premium end
Agrisicilia
Good Good
35
brand power
40
11
products
35
2
categories
3
3
subcategories
4
8
grocers
9
$1.42
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Agrisicilia▭ Good Good
Distribution · 30% of score33·38
G
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Agrisicilia
no top category Good Good doesn’t also play in.
only Good Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Agrisicilia · 4
only Good Good · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Agrisicilia · Good Good