Airheads vs Laffy Taffy · Bay Area shelf head-to-head
Airheads and Laffy Taffy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Airheads carries more Brand PowerAirheads is in more Bay Area grocersAirheads fields the deeper lineup
Airheads
Laffy Taffy
21
brand power
10
9
products
2
1
categories
1
2
subcategories
1
4
grocers
2
$3.19
avg price
$15.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Airheads▭ Laffy Taffy
Distribution · 30% of score17·8
A
L
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Airheads
no top category Laffy Taffy doesn’t also play in.
only Laffy Taffy
no top category Airheads doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Airheads · 3
only Laffy Taffy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Airheads · Laffy Taffy