Ajinomoto vs Ling Ling · Bay Area shelf head-to-head
Ajinomoto and Ling Ling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ajinomoto carries more Brand PowerLing Ling is in more Bay Area grocers
Ajinomoto
Ling Ling
27
brand power
18
9
products
7
4
categories
1
5
subcategories
1
6
grocers
8
$12.28
avg price
$12.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ajinomoto▭ Ling Ling
Distribution · 30% of score25·33
A
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ajinomoto
only Ling Ling
no top category Ajinomoto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ajinomoto · 2
only Ling Ling · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ajinomoto · Ling Ling
