Ajinomoto vs Mamahuhu · Bay Area shelf head-to-head
Ajinomoto and Mamahuhu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ajinomoto carries more Brand PowerAjinomoto is in more Bay Area grocersAjinomoto fields the deeper lineupMamahuhu sits further up the premium end
Ajinomoto
Mamahuhu
27
brand power
7
9
products
2
4
categories
1
5
subcategories
1
6
grocers
3
$12.28
avg price
$13.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ajinomoto▭ Mamahuhu
Distribution · 30% of score25·13
A
M
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ajinomoto
only Mamahuhu
no top category Ajinomoto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ajinomoto · 4
only Mamahuhu · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ajinomoto · Mamahuhu