Alba Botanica vs Thinksport · Bay Area shelf head-to-head
Alba Botanica and Thinksport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica fields the deeper lineupThinksport sits further up the premium end
Alba Botanica
Thinksport
67
brand power
23
26
products
2
5
categories
1
12
subcategories
1
5
grocers
5
$2.79
price per fl oz
$5.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alba Botanica▭ Thinksport
Distribution · 30% of score21·21
T
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thinksport
no top category Alba Botanica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alba Botanica · 1
only Thinksport · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alba Botanica · Thinksport