Alden’s Organic vs Baskin-robbins · Bay Area shelf head-to-head
Alden’s Organic and Baskin-robbins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineupBaskin-robbins sits further up the premium end
Alden’s Organic
Baskin-robbins
51
brand power
26
39
products
15
4
categories
2
6
subcategories
3
15
grocers
2
55.1¢
price per fl oz
53.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden’s Organic▭ Baskin-robbins
Distribution · 30% of score63·8
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts3 vs 2 SKUs
only Alden’s Organic
only Baskin-robbins
no top category Alden’s Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden’s Organic · Baskin-robbins
