Aleia's vs Kooshy · Bay Area shelf head-to-head
Aleia's and Kooshy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kooshy carries more Brand PowerKooshy fields the deeper lineupKooshy sits further up the premium end
Aleia's
Kooshy
20
brand power
37
4
products
10
2
categories
2
10
grocers
10
83.4¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aleia's▭ Kooshy
Distribution · 30% of score42·42
K
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aleia's
only Kooshy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aleia's · 4
only Kooshy · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aleia's · Kooshy
