Alexandre Eco Dairy vs Claravale Farm · Bay Area shelf head-to-head
Alexandre Eco Dairy and Claravale Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alexandre Eco Dairy carries more Brand PowerAlexandre Eco Dairy is in more Bay Area grocersClaravale Farm sits further up the premium end
Alexandre Eco Dairy
Claravale Farm
27
brand power
21
3
products
2
2
categories
1
11
grocers
9
16.5¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Eco Dairy▭ Claravale Farm
Distribution · 30% of score46·38
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alexandre Eco Dairy
only Claravale Farm
no top category Alexandre Eco Dairy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alexandre Eco Dairy · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Eco Dairy · Claravale Farm