Alfaro's vs The Cheesecake Factory At Home · Bay Area shelf head-to-head
Alfaro's and The Cheesecake Factory At Home, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alfaro's carries more Brand PowerAlfaro's is in more Bay Area grocersAlfaro's fields the deeper lineup
Alfaro's
The Cheesecake Factory At Home
19
brand power
12
8
products
3
2
categories
1
7
subcategories
3
6
grocers
2
$6.24
avg price
$6.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alfaro's▭ The Cheesecake Factory At Home
Distribution · 30% of score25·8
A
T
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alfaro's
only The Cheesecake Factory At Home
no top category Alfaro's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alfaro's · 5
only The Cheesecake Factory At Home · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alfaro's · The Cheesecake Factory At Home