Alice Mushrooms vs Charles Chocolates · Bay Area shelf head-to-head
Alice Mushrooms and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineupAlice Mushrooms sits further up the premium end
Alice Mushrooms
Charles Chocolates
29
brand power
49
13
products
30
1
categories
2
1
subcategories
3
3
grocers
15
$13.67
avg price
$11.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alice Mushrooms▭ Charles Chocolates
Distribution · 30% of score13·63
A
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alice Mushrooms
no top category Charles Chocolates doesn’t also play in.
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alice Mushrooms · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alice Mushrooms · Charles Chocolates