Reading the shelf…
Alice Mushrooms crafts a range of mushroom-infused chocolates designed to support various aspects of wellness. Its products, such as Brainstorm and Happy Ending, incorporate functional mushrooms and botanicals to provide both immediate and long-term benefits, from enhancing cognitive function and sexual wellness to promoting relaxation and emotional balance. Each chocolate bite is made with fairly traded organic dark chocolate, ensuring a delicious experience while contributing to overall well-being.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Alice Mushrooms (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Alice Mushrooms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Alice Mushrooms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Alice Mushrooms lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.














7 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Alice Mushrooms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Alice Mushrooms Inc Happy Ending For Arousal & Pleasue Mushroom Chocolates 16 Bites · its most-distributed SKU (2 doors) in Chocolate Candies, the biggest opening. The closest open door is Luke's Local · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 99% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: charles chocolates, chocolove, alter eco
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.