Alice Mushrooms vs Tony's Chocolonely · Bay Area shelf head-to-head
Alice Mushrooms and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersTony's Chocolonely fields the deeper lineupAlice Mushrooms sits further up the premium end
Alice Mushrooms
Tony's Chocolonely
29
brand power
54
13
products
28
1
categories
3
3
grocers
20
$13.67
avg price
$7.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alice Mushrooms▭ Tony's Chocolonely
Distribution · 30% of score13·83
A
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alice Mushrooms
no top category Tony's Chocolonely doesn’t also play in.
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alice Mushrooms · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alice Mushrooms · Tony's Chocolonely