Alice Mushrooms vs Chocolove · Bay Area shelf head-to-head
Alice Mushrooms and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupAlice Mushrooms sits further up the premium end
Alice Mushrooms
Chocolove
29
brand power
52
13
products
63
1
categories
2
1
subcategories
3
3
grocers
18
$13.67
avg price
$5.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alice Mushrooms▭ Chocolove
Distribution · 30% of score13·75
A
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alice Mushrooms
no top category Chocolove doesn’t also play in.
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alice Mushrooms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alice Mushrooms · Chocolove