Alive Mood + Mind vs Daytrip · Bay Area shelf head-to-head
Alive Mood + Mind and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip fields the deeper lineup
Alive Mood + Mind
Daytrip
29
brand power
41
5
products
17
3
categories
3
4
subcategories
3
11
grocers
11
28.3¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alive Mood + Mind▭ Daytrip
Distribution · 30% of score46·46
A
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alive Mood + Mind
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alive Mood + Mind · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alive Mood + Mind · Daytrip
