Alo vs Kern's · Bay Area shelf head-to-head
Alo and Kern's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alo is in more Bay Area grocersAlo fields the deeper lineupAlo sits further up the premium end
Alo
Kern's
35
brand power
31
15
products
12
2
categories
3
7
subcategories
6
12
grocers
8
19.9¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alo▭ Kern's
Distribution · 30% of score50·33
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alo
no top category Kern's doesn’t also play in.
only Kern's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alo · Kern's
