Alter Eco vs Ashby Confections · Bay Area shelf head-to-head
Alter Eco and Ashby Confections, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineupAshby Confections sits further up the premium end
Alter Eco
Ashby Confections
45
brand power
16
38
products
6
2
categories
1
2
subcategories
2
15
grocers
3
$2.24
price per fl oz
$3.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Ashby Confections
Distribution · 30% of score63·13
A
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Ashby Confections
no top category Alter Eco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Ashby Confections
