Alter Eco vs Charles Chocolates · Bay Area shelf head-to-head
Alter Eco and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco fields the deeper lineupCharles Chocolates sits further up the premium end
Alter Eco
Charles Chocolates
45
brand power
49
38
products
30
2
categories
2
2
subcategories
3
15
grocers
15
$2.24
price per fl oz
$2.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Charles Chocolates
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alter Eco · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Charles Chocolates
