Alter Eco vs Chuao Chocolatier · Bay Area shelf head-to-head
Alter Eco and Chuao Chocolatier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco is in more Bay Area grocersAlter Eco fields the deeper lineupChuao Chocolatier sits further up the premium end
Alter Eco
Chuao Chocolatier
45
brand power
42
38
products
28
2
categories
2
2
subcategories
3
15
grocers
11
$2.24
price per fl oz
$2.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Chuao Chocolatier
Distribution · 30% of score63·46
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Chuao Chocolatier
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alter Eco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Chuao Chocolatier
