Alter Eco vs Crow & Moss · Bay Area shelf head-to-head
Alter Eco and Crow & Moss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineup
Alter Eco
Crow & Moss
45
brand power
0
38
products
6
2
categories
1
15
grocers
1
$6.81
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Crow & Moss
Distribution · 30% of score63·4
C
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Crow & Moss
no top category Alter Eco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Crow & Moss