Alter Eco vs Letterpress Chocolate · Bay Area shelf head-to-head
Alter Eco and Letterpress Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineup
Alter Eco
Letterpress Chocolate
45
brand power
0
38
products
3
2
categories
1
15
grocers
1
$6.81
avg price
$11.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Letterpress Chocolate
Distribution · 30% of score63·4
L
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Letterpress Chocolate
no top category Alter Eco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Letterpress Chocolate