Alter Eco vs Lindt Lindor · Bay Area shelf head-to-head
Alter Eco and Lindt Lindor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor fields the deeper lineup
Alter Eco
Lindt Lindor
45
brand power
48
38
products
54
2
categories
1
15
grocers
15
$2.24
price per fl oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Lindt Lindor
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Lindt Lindor
no top category Alter Eco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alter Eco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Lindt Lindor
