Alter Eco vs Up Up · Bay Area shelf head-to-head
Alter Eco and Up Up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineupUp Up sits further up the premium end
Alter Eco
Up Up
45
brand power
15
38
products
3
2
categories
2
15
grocers
2
$6.81
avg price
$9.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alter Eco▭ Up Up
Distribution · 30% of score63·8
U
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alter Eco
only Up Up
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alter Eco · Up Up
