Altoids vs Spry Mints · Bay Area shelf head-to-head
Altoids and Spry Mints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Altoids carries more Brand PowerAltoids is in more Bay Area grocersAltoids fields the deeper lineupAltoids sits further up the premium end
Altoids
Spry Mints
21
brand power
10
6
products
2
1
categories
1
7
grocers
2
$4.71
avg price
$3.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Altoids▭ Spry Mints
Distribution · 30% of score29·8
A
S
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Altoids
no top category Spry Mints doesn’t also play in.
only Spry Mints
no top category Altoids doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Altoids · 6
only Spry Mints · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Altoids · Spry Mints
