Altoids vs Vermints · Bay Area shelf head-to-head
Altoids and Vermints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermints carries more Brand PowerVermints is in more Bay Area grocers
Altoids
Vermints
21
brand power
26
6
products
6
1
categories
1
7
grocers
9
$2.72
price per oz
$2.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Altoids▭ Vermints
Distribution · 30% of score29·38
A
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Altoids
no top category Vermints doesn’t also play in.
only Vermints
no top category Altoids doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Altoids · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Altoids · Vermints
