Amedei Tuscany vs Alter Eco · Bay Area shelf head-to-head
Amedei Tuscany and Alter Eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineup
Amedei Tuscany
Alter Eco
0
brand power
45
2
products
38
1
categories
2
1
grocers
15
$9.39
avg price
$6.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amedei Tuscany▭ Alter Eco
Distribution · 30% of score4·63
A
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amedei Tuscany
no top category Alter Eco doesn’t also play in.
only Alter Eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amedei Tuscany · 0
no exclusive doors — everywhere Amedei Tuscany is, Alter Eco is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amedei Tuscany · Alter Eco