Amy & Brian vs Zico · Bay Area shelf head-to-head
Amy & Brian and Zico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy & Brian carries more Brand PowerAmy & Brian is in more Bay Area grocersAmy & Brian fields the deeper lineupZico sits further up the premium end
Amy & Brian
Zico
28
brand power
15
7
products
4
1
categories
1
9
grocers
5
$6.20
avg price
$7.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy & Brian▭ Zico
Distribution · 30% of score38·21
A
Z
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy & Brian
no top category Zico doesn’t also play in.
only Zico
no top category Amy & Brian doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy & Brian · Zico
