Amy & Brian vs Zola · Bay Area shelf head-to-head
Amy & Brian and Zola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy & Brian carries more Brand PowerAmy & Brian is in more Bay Area grocers
Amy & Brian
Zola
28
brand power
21
7
products
5
1
categories
1
9
grocers
4
23.0¢
price per fl oz
19.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy & Brian▭ Zola
Distribution · 30% of score38·17
A
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy & Brian
no top category Zola doesn’t also play in.
only Zola
no top category Amy & Brian doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Amy & Brian · 6
only Zola · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy & Brian · Zola
