Andes vs M&m's · Bay Area shelf head-to-head
Andes and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's carries more Brand PowerM&m's is in more Bay Area grocersM&m's fields the deeper lineupAndes sits further up the premium end
Andes
M&m's
14
brand power
46
2
products
48
1
categories
2
8
grocers
13
$1.12
price per fl oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andes▭ M&m's
Distribution · 30% of score33·54
A
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andes
no top category M&m's doesn’t also play in.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Andes · 0
no exclusive doors — everywhere Andes is, M&m's is too.
only M&m's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andes · M&m's