Angelo Pietro vs Lemonette · Bay Area shelf head-to-head
Angelo Pietro and Lemonette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lemonette carries more Brand PowerLemonette is in more Bay Area grocers
Angelo Pietro
Lemonette
12
brand power
21
3
products
5
1
categories
2
2
grocers
5
$8.57
avg price
$9.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Angelo Pietro▭ Lemonette
Distribution · 30% of score8·21
A
L
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angelo Pietro
no top category Lemonette doesn’t also play in.
only Lemonette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Angelo Pietro · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Angelo Pietro · Lemonette