Anne's Toum vs Oolie · Bay Area shelf head-to-head
Anne's Toum and Oolie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oolie carries more Brand PowerAnne's Toum is in more Bay Area grocersOolie fields the deeper lineupAnne's Toum sits further up the premium end
Anne's Toum
Oolie
17
brand power
27
3
products
11
1
categories
1
5
grocers
4
93.6¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Anne's Toum▭ Oolie
Distribution · 30% of score21·17
O
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Anne's Toum
no top category Oolie doesn’t also play in.
only Oolie
no top category Anne's Toum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Anne's Toum · 2
only Oolie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Anne's Toum · Oolie
