Annie Chun's vs Mike's Organic Foods · Bay Area shelf head-to-head
Annie Chun's and Mike's Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie Chun's carries more Brand PowerAnnie Chun's is in more Bay Area grocersAnnie Chun's fields the deeper lineupMike's Organic Foods sits further up the premium end
Annie Chun's
Mike's Organic Foods
29
brand power
11
22
products
3
5
categories
1
7
subcategories
1
9
grocers
1
$5.29
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie Chun's▭ Mike's Organic Foods
Distribution · 30% of score38·4
M
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie Chun's
only Mike's Organic Foods
no top category Annie Chun's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Annie Chun's · 9
only Mike's Organic Foods · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie Chun's · Mike's Organic Foods