Antidote vs Fine & Raw · Bay Area shelf head-to-head
Antidote and Fine & Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fine & Raw carries more Brand PowerFine & Raw fields the deeper lineup
Antidote
Fine & Raw
27
brand power
38
20
products
51
1
categories
3
2
subcategories
3
3
grocers
3
$6.28
price per oz
$3.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Antidote▭ Fine & Raw
Distribution · 30% of score13·13
F
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Antidote
no top category Fine & Raw doesn’t also play in.
only Fine & Raw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Antidote · 1
only Fine & Raw · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Antidote · Fine & Raw
