Aplos vs Recess · Bay Area shelf head-to-head
Aplos and Recess, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerRecess is in more Bay Area grocersRecess fields the deeper lineup
Aplos
Recess
18
brand power
50
6
products
21
1
categories
3
3
grocers
14
$6.59
avg price
$6.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aplos▭ Recess
Distribution · 30% of score13·58
A
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aplos
no top category Recess doesn’t also play in.
only Recess
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aplos · 0
no exclusive doors — everywhere Aplos is, Recess is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aplos · Recess
