Apple-a-day vs Snapple · Bay Area shelf head-to-head
Apple-a-day and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerSnapple is in more Bay Area grocersSnapple fields the deeper lineup
Apple-a-day
Snapple
10
brand power
38
2
products
39
1
categories
2
1
subcategories
9
5
grocers
9
15.4¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Apple-a-day▭ Snapple
Distribution · 30% of score21·38
A
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Apple-a-day
no top category Snapple doesn’t also play in.
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Apple-a-day · Snapple