Apple-a-day vs Tree Top · Bay Area shelf head-to-head
Apple-a-day and Tree Top, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tree Top carries more Brand PowerTree Top is in more Bay Area grocersTree Top fields the deeper lineupApple-a-day sits further up the premium end
Apple-a-day
Tree Top
10
brand power
22
2
products
10
1
categories
2
5
grocers
9
15.4¢
price per fl oz
9.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Apple-a-day▭ Tree Top
Distribution · 30% of score21·38
A
T
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Apple-a-day
no top category Tree Top doesn’t also play in.
only Tree Top
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Apple-a-day · Tree Top