Apple & Eve vs North Coast Organic · Bay Area shelf head-to-head
Apple & Eve and North Coast Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
North Coast Organic carries more Brand PowerNorth Coast Organic is in more Bay Area grocersNorth Coast Organic fields the deeper lineupNorth Coast Organic sits further up the premium end
Apple & Eve
North Coast Organic
14
brand power
50
3
products
20
1
categories
2
2
subcategories
2
2
grocers
17
$12.05
avg price
$7.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Apple & Eve▭ North Coast Organic
Distribution · 30% of score8·71
A
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Apple & Eve
no top category North Coast Organic doesn’t also play in.
only North Coast Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Apple & Eve · North Coast Organic
