Archer vs Bavarian Meats · Bay Area shelf head-to-head
Archer and Bavarian Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineup
Archer
Bavarian Meats
49
brand power
11
22
products
3
1
categories
1
17
grocers
1
$8.80
avg price
$18.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Archer▭ Bavarian Meats
Distribution · 30% of score71·4
B
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Archer
no top category Bavarian Meats doesn’t also play in.
only Bavarian Meats
no top category Archer doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Archer · Bavarian Meats