Archer vs Field Trip · Bay Area shelf head-to-head
Archer and Field Trip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersField Trip fields the deeper lineupField Trip sits further up the premium end
Archer
Field Trip
49
brand power
36
22
products
43
1
categories
1
17
grocers
5
$3.39
price per oz
$3.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Archer▭ Field Trip
Distribution · 30% of score71·21
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Archer
no top category Field Trip doesn’t also play in.
only Field Trip
no top category Archer doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Archer · Field Trip
